Compellent is the fastest growing enterprise storage manufacturer and we are recruiting new partners to help us keep up the pace. Compellent is innovating every aspect of data storage. Our products solve age-old problems. Our support department runs more like a managed service than a help desk. Even our approach to channels is different.
They call you "VARS", we call you "Business Partners".
Conundrum: Growing Manufacturers Need Channels, But the End Users Want Manufacturer-Direct Relationships Ask any industry analyst and they will tell you the same thing: if a manufacturer cannot leverage channel partners, it cannot grow. This is why you see major manufacturers - even those as large as EMC and IBM - reaching out to channel partners for help growing their businesses. Ask any end user and they will tell you the same thing: end users want to have direct relationships with the manufacturers of their vital infrastructure. Most manufacturers address this dichotomy by servicing their largest clients directly and passing off their smaller clients to the value-added resellers. This traditional model has two obvious problems: 1) The smaller clients are typically under-serviced and not all that happy with the manufacturer, and 2) The channel partners have their client relationships disrupted just as the client's needs are growing from small to medium to large. Compellent has solved this problem.
Compellent Services EVERY Account with a Channel Partner Compellent has a channel partner on every one of our accounts. We need to do it this way. The only way we can extend our high level of service to each and every client is if we have a channel partner helping manage each and every end-user relationship. Your job as a channel partner is to be the client's advocate, to make certain that they are connected with the proper resources at Compellent. Meanwhile, we hope to leverage our channel partner’s blend of unique value-added services to strengthen this partnership and ensure that the client has the best possible experience.
Why You Want to Join Our TeamWhat better way to bring value to your customers than to introduce them to the state-of-the-art in storage networking solutions? What better way to build your own business than to develop a long-term partnership with a company who values your efforts and who has the technology that wins business? If nothing else, it is a lot easier to join us than it is to beat us!
What Are We Looking For In Channel Partners Compellent is in a unique position to be choosy when it comes to bringing on new channel partners. The word is out that we have a great product. We are receiving constant inquiries from resellers and integrators to pick up our product line. We are interested in developing partnerships with storage savvy integrators. We are not as concerned with how big your company is or the breadth of geographies that you cover. We want to see that you understand the storage marketplace, and that you have a track record of delivering storage solutions to your clients.